MAGIC

MAGIC is our own product, not a client engagement, and it exists because of a pattern we kept meeting in the field.

Small operators get handed CRMs designed for software sales teams. Pipelines, opportunities, deal stages. A hairdresser does not have a deal stage. They have a client who is due for a colour in six weeks. The software is capable and the language is wrong, so it never gets used properly.

The alternative is industry-specific software, which speaks the right language but locks you into one vertical, and usually charges per seat, which punishes exactly the growth it claims to support.

So MAGIC is modular. Twenty-eight modules covering clients, scheduling, billing, projects, documents, marketing, team, support, a client portal, automations and reporting, with two hundred and thirty-five features between them. A guided setup asks what you do, then assembles the system: the right modules turned on, the right vocabulary, the right custom fields, the services already listed.

The research behind that is the part that matters. We went through hair, barbering, lash and brow, cosmetic tattoo, makeup, beauty and wellness and the trades, fifty-two operator personas across eight industries. The underlying problems rhyme. The words never do, and the words are what make a tool feel like it was built for you rather than adapted to you.

Pricing is flat and users are unlimited, because per-seat pricing on a five-person salon is a tax on hiring.