The full story
A custom-coded renovation website and admin dashboard built for leads and SEO.
Concept Design Construct was a more straightforward but important rebuild: the business needed the website and brand to feel as professional as the work they deliver, while also giving the team better control over leads coming through the site.
We redesigned the brand and rebuilt the website from scratch in code. That decision mattered because it gave the business more control over performance, structure, technical SEO, and conversion flows than a generic content management system would have allowed.
Lead generation shaped the build. We created the website experience around clear enquiry paths, forms, pop-ups, and analytics, so the site could do more than look polished. It needed to help the team understand visitor behaviour and move interested prospects into a follow-up process.
Behind the website, Supabase stores leads, projects, content and media, with authenticated admin tools and Edge Functions for enquiries and AI features. Resend delivers enquiry email; PostHog, Vercel Analytics and Speed Insights provide event and performance visibility.
The result is a custom digital foundation: a sharper brand, a coded website with stronger SEO control, lead-generation tools, analytics visibility, and an admin layer the team can use as the business grows.